About

OUR STORY & MISSION

We Help Every Child Thrive Through Sports and Belonging

ESM was established in 2004 with the ambition of bringing high quality after school sports coaching to the children of the Middle East at premium sports facilities across our network of school venues. Today ESM is the UAE’s leading sports services provider for children and schools. We manage first class children’s sports and enrichment activities while working with academies who have a proven track record of developing holistic athletes from grass roots to elite performance.

We regulate and govern all after school sports provision, working with the best professional sports and enrichment academies who can deliver the needs of each school and its students.

Our Mission

We Empower Lives and Strengthen Communities Through Sport, Play & Enrichment

Our role at ESM is to facilitate these amazing activities and serve as a custodians of professional standards and health & safety. We make sure that only the best, legally compliant, and safe third parties gain access to teach your precious children By working together with each school, ESM adds value and adds additional support which benefits the school and the students .

Accredited

Child development, meaningful social interactions, quality programmes, and safety protocols are skills we have mastered and continually hone.

Safety

ESM Holiday Camps maintain best in class safety standards to ensure the well-being of all our campers

Award Winning

ESM Holiday Camps has previously been awarded the ‘Best Sports Youth Academy’ at the Sports Industry Awards (SPIA).

Diverse

Diverse by design, we offer a vibrant and accepting environment that recognises and nurtures each child’s unique gifts.

Our story

Empowering Active Lifestyles for Over 20 Years

Since launching in Dubai in 2004, ESM has been a catalyst for positive change—bringing sports, wellness, and enrichment programmes to schools and communities across the UAE. With a mission to build healthier, happier generations, we’ve grown into the region’s most trusted provider of after-school activities, facility rentals, and youth camps. Today, we proudly serve thousands of children and families every year through 50+ premium venues, with a focus on quality, inclusion, and impact.

BEYOND THE FIELD

We are proud to serve as a center to bring people together through sports.

OTHER SERVICES

Our marketing and event management teams craft impactful campaigns and experiences that connect, inspire, and bring brands to life — turning ideas into moments that matter.